Branding & Naming
The idea behind the logo which was created by our Art Director Esso Man came from the brand’s field of business, Giggles is the official distributor of French company IZIPIZI in Georgia. So, our logo channeled the shape of sunglasses and merged this concept with the letter “g”. This helped to create a logo which is easily identified and speaks about the brand itself. As “g” being first letter of “Giggles”, naming deliberated by our copywriter Keta Vashakmadze, surely is expressing a brand name that puts a smile on your face and makes life easier like lemon squeezy.