SOCAR decided to congratulate whole nation of Georgia on finally receiving Visa Liberalization and use this monumental day to further associate its brand with Europe. The main insight of the campaign outlined by our copywriter Toki Khotivari, was Georgians’ striving for European integration and whole countrywide celebration of visa liberalization news. The timing was perfect, April Fools’ Day and celebratory atmosphere in the country were a perfect match for SOCAR 's goal to mark this news as an unforgettable experience for his clients and we ended up with a viral and joyous content. With direction of David Jibladze, we hid bunch of cameras all over SOCAR's stations, got our actors on a prankster mode and randomly chose SOCAR's clients to interact with. First three clients, who trusted us received a special Visa Liberalization treatment from SOCAR .